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Cluster Brief

Gogamukh Handloom Cluster, Dhemaji, Assam

Story of SAAR Handloom
Project “Establishment on Community Enterprise on Handloom Products at Dhemaji and Lakhimpur Districts, Assam” implemented by NHPC Ltd. in consultation with IRMA (Institute of Rural Management Anand) through network partne

Gogamukh Handloom Cluster, Dhemaji, Assam

Story of SAAR Handloom
Project “Establishment on Community Enterprise on Handloom Products at Dhemaji and Lakhimpur Districts, Assam” implemented by NHPC Ltd. in consultation with IRMA (Institute of Rural Management Anand) through network partner Foundation for MSME Clusters (FMC) is to enhance income and create suitable infrastructure for women hand-loom weavers of Lakhimpur and Dhemaji Districts of Assam. To achieve the same, the Project has introduced new designs/products, identified new market linkage, generated orders for approved samples, capacitate weavers in the new designs, create common infrastructure (CFC) having required facilities for improved hand loom production. The Producer Company (P.C.) is being promoted and capacitated which is owned and managed by women weavers.  Under this intervention, new product line saree, stoles, shawls, jackets, home furnishing products, kurti etc have been introduced.
 
Gogamukh is situated in the district of Dhemaji in the state of Assam in north eastern part of India. Landscape of entire Dhemaji district mesmerizingly beautiful as it is covered by Himalaya of Arunachal Pradesh on one side and other side if covered with lush green agriculture field of Assam, bisected by Subansiri river biggest tributary of mighty river Brahmaputra and several river flows and small streams coming down from the Himalaya. Gogamukh is more than 400 k.m. north of state capital Guwahati and much nearer to the Dibrugarh town (less than 100 k.m.) which is the 2nd major city of Assam. It is also located near some of the tourist destination of Assam and Arunachal Pradesh. In this poetic location, 35,000 weavers are involved with weaving of mekhla chador or Gamocha since centuries in traditional way by using indigenous bamboo loom. Techniques and skills of these weavers are such that without using any modernized version of loom, flawlessly they weave their traditional designs which are filled with local folklore, culture, tribal motifs etc. Weavers mostly use locally produced and often handspun yarns eri-silk (which is also known as Ahimsha Silk), cotton, muga (special yarn of Assam and also most expensive yarn), tussar which are woven colourfully into mekhla chadors, mufflers, stoles, shawls, and sarees. Mekhla chador which is the most woven product normally requires 10-15 days while Gamocha (a standard floral design) requires 1 day to produce by a weaver.
 
 
(source: Ministry of tourism, Govt. of Assam website)
“The incubated Producer Company will be branded as “SAAR Handloom” endeavors to weave rich tradition of Assam with contemporary designs through Eri and other yarns blended with natural colors to create unique fabric” 

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