Policy study on feasibility of developing cluster based brands to improve the competitiveness of MSMEs

What is the Project About

The aim is to undertake a strategic study for Cluster based Brand building to improve the competitiveness of MSMEs. The study has captured ten successful international examples of cluster based branding and the learning thathas relevance for Indian clusters and could be extended to other developing countries as well. Branding potential has also been analyzed in eleven clusters from India. Possible role of policy and cluster stakeholders for cluster based brand promotion is suggested based on the learning from the international cases.Policy study-Inside Photo

Project Overview
Project Start Date:
Project End Date:
Cluster Covered:
Ludhiana Hoseiry, Sanganer Hand Block Printing, Delhi ICT, Morbi Ceramic, Pune Floriculture, Alappuza Coir, Trichy Engineering and Metalurgy, Ambur Footwear, Baragarh Ikat Handloom Cluster, Puri Tourism
Small Industries Development Bank of India (SIDBI)
  • Identification of 10 high potential clusters Identification of appropriate international sectors and clusters for development of benchmark case studies
  • Preparation of first 10 international case studies with major learnings highlighted
  • Preparation and submission of final consolidated report with major learnings from international case studies, strategy and scope for replication