Generative AI, E-commerce and other similar digital technology driven processes revolutionize marketing, customer engagement, production efficiency and organisation systems management. They enable the MSMEs to compete globally by affordably predicting trends, innovating designs, resource efficiency, circularity, productivity and personalizing products. Also, the Indian e-commerce market, valued at $55 billion in 2021, is projected to reach $350 billion by 2030. However, uptake among MSMEs, remains sluggish due to poor access to knowledge, technical skill shortages, lack of financing. FMC has stepped in to bridge this gap by providing exposure, linking with finance institutions and connecting MSME with digital services to increase their digital outreach. FMC uses physical and digital platforms designed in vernacular languages to build their capacities.