India’s 7 million handicraft and handloom artisans are the lifeblood of rural craftsmanship, with 7 million creating exquisite handicrafts and 3 million weaving vibrant handloom fabrics. Together, they form the second-largest source of rural employment, alongside agriculture and food processing clusters. They are languishing due to market disconnect and lack of organisation. Honoring the rich heritage and current livelihood potential, FMC is actively engaged in over 100 clusters, driving innovation through contemporary products & designs, market connections, skill development, robust value chains and collective governance to empower artisans, farmers, and allied workers for a sustainable future.