Empowering Women Artisans: The Transformative Impact of the FMC-CISCO Initiative
By fmadmin
Empowering Women Artisans: The Transformative Impact of the FMC-CISCO Initiative
(Empowering women rural enterprises through digital technology)
Project Synopsis
The FMC-CISCO project aimed to revolutionize the lives of women artisans by enhancing their capacities and empowering their communities. The initiative sought to achieve two main goals: first, to improve the artisans skills in critical areas of the supply chain through digital training in local languages; and second, to empower these women by digitally connecting them with various stakeholders in the ecosystem.
Pre intervention
Before the intervention, artisans faced fundamental challenges. The artisans lacked market access, their skills were outdated, and the economic hardships they faced were exacerbated by the pandemic, widening the digital divide. This divide favoured tech-savvy organized businesses and left unorganized micro-enterprises, particularly artisanal communities, struggling to adapt. The lack of access to technology and digital tools in vernacular languages further marginalized these artisans, making it difficult for them to compete in an increasingly digital marketplace
Project Locations
The project was strategically implemented across several artisanal clusters in India, including the North Lakhimpur and Dhemaji Handloom Textile Clusters in Assam, the Birbhum Kantha Cluster and Nadia Hand-painted Textiles Cluster in West Bengal, and the Pipili and Ghoredia Applique Clusters in Odisha. Notably, Birbhum and Nadia have been designated as Aspirational Districts by the Government of India, underscoring the critical need for targeted interventions in these areas.
Approach Taken by FMC-CISCO
To address these challenges, the FMC-CISCO initiative adopted a comprehensive, multi-faceted approach.
The project focused on skill development, digital inclusion, market linkage, and community building to empower women artisans and enhance their market presence.
First, the initiative provided extensive training in contemporary design techniques, colour theory, and motif creation. These trainings were conducted using Audio-Visual (A/V) manuals in local languages, ensuring accessibility and effectiveness.
Next, the project established six E-Learning Centers across the clusters. These centers offered free internet access and facilitated online learning, serving as digital hubs where artisans could access training materials, participate in webinars, and download necessary documents.
To further expand market access, the initiative created a robust market linkage framework. This enabled artisans to connect directly with buyers and expand their reach. Artisans were also trained in social media, e-commerce, and product photography to enhance their online presence and appeal.
The formation of over 300 Producer Groups or Self-Help Groups (SHGs) strengthened their collective bargaining power and supply-side capacity, allowing them to meet market demands more effectively.
Additionally, the initiative raised awareness about various government support schemes and facilitated access to these programs, such as Udyam Aadhar and Artisan Card, providing artisans with additional resources and benefits.
A Virtual Exhibition Platform (VEP) was launched to promote the artisans’ products in the digital marketplace, increasing their visibility and sales opportunities.
Impact of the Story
The FMC-CISCO initiative significantly empowered women artisans by providing them with the tools and skills necessary to thrive in the modern market. Through training in modern design, e-commerce, and digital marketing, these women were able to revive and expand their businesses. The success stories that emerged from this project highlight substantial economic and social benefits. The artisans experienced increased incomes, financial independence, and improved living standards.
The initiative also fostered a sense of community and collaboration, encouraging women to support and inspire each other. This collective growth led to the formation of producer groups and a robust network of mutual support. Beyond economic gains, the project profoundly impacted the participants’ personal and social lives, instilling confidence, leadership skills, and a renewed sense of purpose. The FMC-CISCO initiative not only transformed individual lives but also contributed to the broader socio-economic development of the regions involved.
SUCCESS STORIES
ASSAM
Manjuri Taid: Weaving Dreams into Reality
In the serene village of Gulungsukh, Manjuri Taid’s life was a tapestry of traditional weaving methods and limited market access. A weaver from the Mising Tribe, Manjuri’s intricate motifs adorned mekhala chadors, stoles, and dupattas crafted from eri silk, nooni silk, and cotton. Despite her talent, her earnings remained tethered to local traders, restricting her financial growth.
The FMC-CISCO initiative became the turning point in her life. Inspired by fellow women entrepreneurs, Manjuri embraced the program’s market linkage project and stepped out of her comfort zone. Her participation in exhibitions marked the beginning of a transformative journey. At her inaugural exhibition, Manjuri’s creations captivated visitors, and she earned Rs 16,000. This success not only brought financial gain but also boosted her confidence, encouraging her to expand her horizons.
Today, Manjuri is a beacon of hope and innovation in her community. She continues to participate in exhibitions, building a network of contacts and receiving a steady stream of orders. Her journey from a local artisan to a successful entrepreneur showcases the power of initiative and perseverance.
Rimjhim Borah: Innovating Tradition for Future Generations
In Jorkata village, Rimjhim Borah, a seasoned sericulturist, weaver, and tailor, is revolutionizing traditional craftsmanship. The FMC-CISCO initiative provided her with the tools to innovate, leading to the creation of unique eri-cotton and wool-cotton blends that cater to modern tastes.
Rimjhim’s efforts go beyond personal success. She established a weaving-tailoring training cum retail outlet, where she imparts her knowledge to over twelve women. Her teachings, rooted in design thinking and motif creation, empower marginalized women artisans, enhancing their skills and marketability.
Rimjhim’s journey is a testament to the power of education and empowerment. By blending tradition with modernity, she ensures the sustainability of her craft and paves the way for future generations of artisans.
Konaklata Gogoi: Triumph Over Adversity
Konaklata Gogoi from Panitula village has overcome significant personal challenges. After enduring domestic abuse, she left her marital home with her two sons and rebuilt her life through weaving. The FMC-CISCO initiative helped her diversify her products, increasing her income to Rs 6000 monthly.
Konaklata’s story is a testament to the human spirit’s resilience. Through the support of the initiative, she has transformed her life, providing for her family and achieving financial independence.
Jonmani Nath: From Struggles to Stability
Jonmani Nath, from Holmari village, embodies resilience. Faced with economic hardships, she and her daughter-in-law turned to weaving to sustain their family. The FMC-CISCO initiative provided them with design training, significantly enhancing their skills and income. Their monthly earnings increased to Rs 4800, providing a much-needed boost to their household.
Jonmani now dreams of owning a jacquard loom to further increase their productivity and income. Her story highlights the transformative power of skill development and the importance of perseverance in overcoming adversity.
Karabi Gogoi Chutiya: Leading the Way in Panitula
Karabi Gogoi Chutiya, a resident of Panitula village, has shown exceptional leadership in mobilizing female artisans. Leveraging her weaving expertise and the FMC-CISCO initiative, she formed a Producer Group (PG) of eight weavers. This group now generates a monthly revenue exceeding Rs 55,000, with Karabi herself earning upwards of Rs 12,000.
Karabi’s initiative underscores the significance of human capital development and improved market access in fostering rural entrepreneurship. Her leadership and vision have transformed traditional skills into a viable economic venture, benefiting the entire community.
Rima Bordoloni: Tradition Meets Innovation
Rima Bordoloni from Jorkata village represents the fusion of tradition and modernity. With her family’s support, she honed her weaving skills through the FMC-CISCO initiative. Her innovative designs, which now fetch 40% higher prices, have increased her monthly earnings to Rs 7500.
Rima’s journey highlights the potential of combining traditional craftsmanship with modern creativity. Her success is a source of pride for her family and community, showcasing the benefits of embracing new opportunities.
Subhadra Barua: A Mentor’s Legacy
In Lakhimpur, Subhadra Barua’s home has become a sanctuary for aspiring weavers. Through the FMC-CISCO initiative, she provided space and guidance to form a production group. Her mentorship has empowered many women, fostering a supportive community where creativity can flourish.
Subhadra’s story exemplifies the impact of mentorship and community support. Her dedication to helping others has created a ripple effect, enhancing the livelihoods of numerous women artisans.
Bijulahoni Borah: Crafting a Future
Bijulahoni Borah from Holmari village has transformed her community through leadership. By organizing a production group of seven women, she harnessed the FMC-CISCO initiative’s resources to create modern designs. Their collective efforts now generate Rs 60,000 monthly, significantly improving their livelihoods.
Bijulahoni’s story is a testament to the power of collaboration and innovation. Her leadership has paved the way for sustainable economic growth, benefiting the entire community.
Sumitra Konch
Sangeeta Gogoi : Trainer & Artisan
WEST BENGAL
Arjina Bibi: Leadership in Birbhum
In Hatkaluha village, Birbhum district, Arjina Bibi’s story is one of leadership and transformation. With her husband working in Kolkata, Arjina found herself thrust into the realm of commercial enterprise through the FMC-CISCO initiative. She quickly adapted modern design techniques to her traditional Kantha work, forming a production group with five other women. This group now generates Rs 25,000 monthly, allowing Arjina to begin constructing her new home and securing her daughter’s future.
Sapna Khatun: Gaining Confidence
Sapna Khatun, once veiled in low self-assurance, found a sanctuary for engagement with fellow artisans through the FMC-CISCO project. She gained insights into market dynamics, empowering her with knowledge and confidence. Sapna now successfully negotiates prices 40% higher than before, earning Rs 4200 monthly, and exemplifying the dynamic power of opportunity.
Haseena Bibi: Key Stakeholder in Hatkaluha
In Hatkaluha village, Haseena Bibi opened her courtyard to fellow artisans, providing a sanctuary for their creative endeavors. With her extensive experience in Kantha stitch, Haseena became a guide and mentor to the young artisans, helping them weave a story of women empowering women.
Siuli Bibi: Creativity Unleashed
Siuli Bibi, from Hatkaluha village, transformed her family’s economic situation through the FMC-CISCO initiative. Learning to create motifs independently, Siuli collaborated with the project design head to innovate Kantha-inspired products, boosting the group’s revenue by 60% and earning Rs 4000 monthly.
Raseena Bibi: Resilience and Hope
Amidst Covid-induced unemployment, Raseena’s family faced dire straits. The FMC-CISCO initiative provided her with Kantha design skills, allowing her to earn Rs 4500 monthly, repaying debts and supporting her family. Raseena’s story embodies the transformative power of skill development.
Lolita Bibi: Passion for Kantha Work
Lolita Bibi’s journey in Hatkaluha village showcases the blend of tradition and innovation. With her family’s support, Lolita honed her Kantha skills through the FMC-CISCO initiative, creating intricate designs and reducing production costs. Her contributions have enhanced the group’s financial performance.
Taniya Sultana/Tisha: Blossoming Creativity
Twelve-year-old Tisha, inspired by online tutorials from the FMC-CISCO initiative, created intricate drawings and Kantha work. Supported by her community, Tisha’s talent blossomed, sparking aspirations to become a renowned artisan.
Rima Khatun: Endeavor and Education
Rima Khatun from Hatkaluha village rapidly mastered new Kantha techniques and supported other artisans. Her expertise earned her the role of Master Trainer for a government program, highlighting her ascent within the Kantha artisan community.
Bharati: Ascent through Digital Entrepreneurship
Bharati from Hatkaluha village overcame economic hardships by mastering Kantha stitch and digital marketing through the FMC-CISCO initiative. Her creations now generate Rs 5000 monthly, supporting her dream of land ownership and engaging six other women artisans.
Krishna Roy: Enterprise and Empowerment
Krishna Roy, a single mother from Jamna village, leveraged the FMC-CISCO project to support women artisans. Her inclusive approach provided sustainable income opportunities, transforming her community and offering Rs 3500 monthly to twelve Kantha artisans.
Laxmi Debnath, Beneficiary
Alfa Khatun, Beneficiary
ODISHA
Namita and Arpita Samantrai: Resilience in Applique Craft
Namita and Arpita Samantrai from Pipili village embraced the FMC-CISCO initiative, learning new design techniques and digital marketing. Their applique work now generates a steady income, creating economic security and engaging other women artisans.
Snehalata Khotei: Enterprise in Dugal
Snehalata Khotei from Dugal, Odisha, transformed her economic situation through the FMC-CISCO initiative. Learning online marketplace skills, Snehalata now secures better prices for her goods, generating Rs 10,000 monthly and providing additional income for her team.
Parvati Swain: Grit and Family Support
Parvati Swain from Badahata, Odisha, improved her applique skills through the FMC-CISCO training program. Her income increased from Rs 4000 to Rs 12,000 monthly, allowing her daughters to resume their education and contribute to the family’s economic well-being.
Sonali Rathre: Digital Ascent
Sonali Rathre from Ghoredia village embraced digital literacy through the FMC-CISCO initiative. Using online platforms, she expanded her market reach and increased her income to over Rs 12,000 monthly, supporting other women in her community.
Kasima Begam: Leadership in Pipili
Kasima Begam from Pipili village leveraged the FMC-CISCO training to establish a production collective. Her applique products now generate Rs 24,000 monthly, with her individual earnings rising to Rs 3000. Kasima aspires to further increase her income and support her community.
Tukuna Behera: Perseverance in Pipili
Tukuna Behera from Pipili overcame economic challenges through the FMC-CISCO training. She mastered applique techniques, becoming a leader in her production group and earning Rs 2500 monthly. Her journey exemplifies the empowerment facilitated by skill development.