
The Amarchinta Silk Handloom Cluster in Wanaparthy District, Telangana, boasts a legacy of over a century in silk saree weaving. However, the artisans faced systemic challenges that hindered growth and sustainability. Under the SFURTI (Scheme of Fund for Regeneration of Traditional Industries) initiative, the Foundation for MSME Clusters implemented a comprehensive intervention to address these challenges. The project aimed to revitalize the cluster through infrastructure development, capacity building, and innovative marketing, ensuring a sustainable future for the artisans while preserving their traditional craft.
The primary objectives of the project were:
Before the intervention, the Amarchinta cluster was characterized by outdated production methods and limited access to resources. Artisans relied on traditional handlooms, which led to inconsistent production and limited scalability. With no structured marketing channels, sales were restricted to local buyers, resulting in low artisan incomes. Additionally, the lack of organized support systems and modern infrastructure left the cluster unable to compete in broader markets.
The cluster faced several challenges, including:
The Foundation adopted a holistic approach to address these issues:
The intervention led to significant improvements: