The project addresses multiple interconnected challenges. At the enterprise level, MSMEs—especially own-account enterprises—show extremely low adoption of cybersecurity measures, with nearly 90% taking no protective steps despite high exposure to phishing, scams, and malware, often resulting in financial losses. Awareness of concepts such as cybersecurity insurance, secure authentication, or data protection remains negligible, and formal training exposure is minimal. Systemically, the absence of MSME-specific cybersecurity strategies, lack of disaggregated data, limited last-mile institutional support, and low penetration of existing government initiatives further deepen the vulnerability. Cybersecurity is often perceived as complex, costly, or irrelevant, making behavioural change a key challenge.